Pfizer Case Study

Strategy, Usability and Communications

Situation

Company standardized on Microsoft SharePoint as its shared workspace platform, and needed to drive adoption among colleagues to increase operational efficiencies and improve collaboration.

Challenge

Help the Worldwide Technology team launch and promote its new Enterprise Collaboration Framework by creating an attention getting internal marketing campaign and coordinating related activities with its internal corporate communications staff.

Solutions

• Interviews with key stakeholders to confirm needs and form insights.
• Signature identity and tag line for the program.
• Comprehensive communications plans, strategies and blueprint.
• Web site strategy, usability, structure and constructs.
• Company-wide kickoff event presentation and support.
• Awareness campaign, elements, content and electronic templates.
• Integration strategy for related platform services.