Pearson Case Study

Branding and internal communications

Situation

Technical Services Group overseeing back office systems for a small roster of internal clients seeking to extend its services across the company to leverage purchasing power and lower costs.

Challenge

Help the Technical Group expand its internal presence by building company-wide awareness around the benefits it can provide and formally marketing its services across the enterprise.

Solutions

• Strategic consulting to evolve the support group into a response driven service organization.
• Interviews and surveys with key stakeholders to uncover positioning insights.
• Program branding grounded in research findings and aligned with corporate standards.
• Communications strategies and implementation plans to get the word out.
• Modular sales kit and tools for promoting services to internal clients.