Aventis Case Study

Internal communications

Situation

Company seeking to engage its global workforce in a company-wide survey to obtain feedback on important issues and unify its talent management practices.

Challenge

Help Global HR Leaders create a high impact communications campaign that would universally resonate in local markets while encouraging employees to take part.

Solutions

• Consultation with Leadership Team to rapidly crystallize program needs.
• Signature brand identity and tag line for program communications campaign.
• Communications strategies and implementation plans to promote active participation.
• Program kickoff and coordination with local Country Managers across two divisions.
• Integrative design of awareness campaign, elements, and electronic templates.
• Production of localized campaign materials in 11 languages.